Siplast Q3 2025 - Coverage Report
Executive Summary:
Siplast, in partnership with UpSpring, has launched a comprehensive strategic communications and public relations campaign designed to elevate the visibility of its latest innovations in engineered roofing and waterproofing systems.
This initiative focuses on reinforcing Siplast’s position as an industry leader through targeted media outreach and storytelling that highlights both product excellence and brand values. In addition to promoting its advanced roofing and waterproofing solutions, the campaign also showcases Siplast’s ongoing commitment to community engagement, as demonstrated by recent media coverage spotlighting its involvement in local initiatives at the RISE Center.
The integrated approach also includes proactive outreach to secure case studies and brand listings in leading industry publications, providing third-party validation and strengthening Siplast’s credibility in the marketplace. Together, these efforts aim to build brand awareness, deepen relationships with industry stakeholders, and position Siplast as a trusted partner.
Coverage Summary
-
Product Press Placements:
-
July 7, 2025, LBM Journal, WALLcontrol Monolith VP Adhered AWB, Online (UVPM: 11,224)
-
July 8, 2025, LBM Journal, Terapro PUR, Online (UVPM: 11,224)
-
August 7, 2025, LBM Journal, Terapro PUR, Online (UVPM: 11,224)
-
August 7, 2025, Newsbreak, Terapro PUR *LBM Journal pickup (UVPM: 15,465,563)
-
September 26, 2025, Waterproof Magazine!, Teapro PUR, Print (Circulation: 10,000)
-
Total UVPM: 15,689,235
-
-
-
Thought Leadership Press Placements:
-
August 22, 2025, Building Enclosure, Peter Gross Byline: Beginner's Guide to Single-Ply Roofing, Online (UVPM: 14,659)
-
September 26, 2025, Waterproof Magazine!, Tom Stuewe Byline, Online (UVPM: 9,281)
-
September 26, 2025, Waterproof Magazine!, Tom Stuewe Byline, Print (Circulation: 10,000)
-
Total UVPM: 33,940
-
-
-
RISE Center Press Placements:
-
August 19, 2025, Roofing, Online (UVPM: 5,826)
-
August 19, 2025, Newsbreak, Online *pickup from Roofing (UVPM: 18,777,858)
-
August 25, 2025, Commercial Construction & Renovation, Online (UVPM: 13,973)
-
Total UVPM: 18,797,657
-
-
-
Project Profiles:
-
July 11, 2025, Facility Executive, Joseph Slifka Center for Jewish Life at Yale, Online (UVPM: 21,327)
-
September 26, 2025, Waterproof Magazine!, NYS Capitol, Print (Circulation: 10,000)
-
September 26, 2025, Waterproof Magazine!, NYS Capitol, Online (UVPM: 9,281)
-
Total UVPM: 40,608
-
-
-
Brand Listing:
-
June 16, 2025, Commercial Construction & Renovation, Architectural Building Products listing (UVPM: 13,973)
-
-
Q3 2025 Total UVPM:
-
34,361,440
-
About Siplast
The Siplast story is one of uncompromising quality, innovation, partnership, and commitment to our customers and their communities. Our story began in the late 1960s with a game-changing innovation: the development of SBS (styrene-butadiene-styrene) modified bitumens. This breakthrough — the result of close collaboration between Siplast Research and Development and Shell Chemical of Europe — found that the proper modification of asphalt with SBS produces a highly durable elastomeric blend with exceptional elongation and recovery properties across a wide temperature range. Since then, Siplast Engineered Roof Systems have been applied across all types of deck construction in the varied, sometimes extreme, weather conditions of 40+ countries.